The liquor store long known as Northborough Liquors is now under the business name New England Liquor.
The town approved a liquor license transfer to husband and wife team Harsimrit K. Dhalliwal and Gursharan S. Dhilliwal from John Burby.
The store did not close at all during the transfer.
Hasimrit, who has been operating New England Auto Repairs in Worcester for six years, will manage the liquor store. The couple also operates a convenience store/gas station in a neighboring town.